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1 marketing conditions
условия сбыта ;Англо-Русский словарь финансовых терминов > marketing conditions
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2 marketing conditions
см. market conditionEnglish-russian dctionary of contemporary Economics > marketing conditions
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3 marketing conditions
English-Russian dictionary on textile and sewing industry > marketing conditions
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4 marketing
сбыт ; торговля ; продажа ; маркетинг ; ? marketing agency ; ? marketing agreements ; ? marketing associations ; ? marketing charges ; ? marketing conditions ; ? marketing cooperative ; ? marketing difficulties ; ? marketing experts ; ? marketing functio -
5 conditions of marketing
Экономика: условия сбытаУниверсальный англо-русский словарь > conditions of marketing
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6 conditions of marketing
English-russian dctionary of contemporary Economics > conditions of marketing
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7 global marketing
Mktga marketing strategy used mainly by multinational companies to sell goods or services internationally. Global marketing requires that there is harmonization between the marketing policies for different countries and that the marketing mix for the different countries can be adapted to the local market conditions. Global marketing is sometimes used to refer to overseas expansion efforts through licensing, franchises, and joint ventures. -
8 Sochi 2014 marketing plan
- маркетинговый план Оргкомитета «Сочи-2014»
маркетинговый план Оргкомитета «Сочи-2014»
Маркетинговый план, разработанный Оргкомитетом «Сочи-2014» после консультаций с МОК относительно структуры и осуществления Маркетинговой программы Оргкомитета «Сочи-2014», а также Всемирной программы, утвержденной Наблюдательным советом Оргкомитета «Сочи-2014» совместно с МОК в письменном виде с оговоренным обязательным соблюдением всех условий МОК, поставленных Оргкомитету «Сочи-2014».
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Sochi 2014 marketing plan
Marketing plan developed by Sochi 2014 in consultation with the IOC, relating to the structure and implementation of Sochi 2014 marketing program as well as the TOP program, as approved by Sochi 2014 Supervisory Board and by the IOC in writing and subject to any conditions provided by the IOC to Sochi 2014.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > Sochi 2014 marketing plan
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9 condition
1. n1) состояние, положение2) pl обстоятельства, условия, обстановка; режим3) условие, оговорка
- abnormal conditions
- acceptable conditions
- actual operating conditions
- additional conditions
- adverse conditions
- apparent condition
- as-received condition
- atmospheric conditions
- auxiliary condition
- average conditions
- basic conditions
- basis conditions
- boilerplate conditions
- boom conditions
- business conditions
- climatic conditions
- commercial conditions
- competitive conditions
- compulsory conditions
- credit conditions
- critical conditions
- debenture conditions
- defective condition
- design conditions
- desired conditions
- dissolving condition
- economic conditions
- emergency conditions
- end-service condition
- end-use condition
- environmental conditions
- equal conditions
- equilibrium conditions
- existing conditions
- express conditions
- extreme conditions
- faulty condition
- favourable conditions
- feasibility conditions
- financial condition
- financial conditions
- first-order conditions
- general conditions
- general conditions of a contract
- guarantee conditions
- housing conditions
- implied condition
- inequitable condition
- inflationary conditions
- insurance conditions
- job conditions
- labour conditions
- lease conditions
- letter of credit conditions
- licence conditions
- limiting condition
- living conditions
- loan conditions
- local conditions
- main condition
- maintenance conditions
- mandatory conditions
- marginal conditions
- market condition
- market conditions
- marketing conditions
- meteorological conditions
- moderate operating conditions
- normal conditions
- obligatory conditions
- operable condition
- operating condition
- operating conditions
- operation conditions
- operational conditions
- optimal conditions
- outside condition
- peak condition
- perfect condition
- permanent condition
- plant conditions
- policy conditions
- poor condition
- practical conditions
- precedent condition
- preferential conditions
- preliminary condition
- prescribed conditions
- prevailing conditions
- prevalent market conditions
- prior condition
- production conditions
- project conditions
- proper condition
- purchase and sale conditions
- queue condition
- rated conditions
- readiness condition
- realistic conditions
- realizability condition
- reasonable conditions
- regular service conditions
- resolutive condition
- restrictive conditions
- running conditions
- safety conditions
- saturation condition
- second-order conditions
- service conditions
- serviceable condition
- shop conditions
- side condition
- site conditions
- social conditions
- soil condition
- sound condition
- special conditions
- special policy conditions
- stabilized production conditions
- stable monetary conditions
- standard conditions
- stand-by condition
- starting conditions
- stipulated conditions
- storage conditions
- strict budgetary conditions
- strict technical conditions
- stringent conditions
- subsequent condition
- suitable conditions
- suitable shipping conditions
- surplus conditions
- suspensive condition
- technical conditions
- technological conditions
- tender conditions
- test conditions
- top condition
- trading conditions
- traffic conditions
- transport conditions
- unequal conditions
- unfair conditions
- unfavourable conditions
- uniform conditions
- unsatisfactory conditions
- unsound financial condition
- unstable market conditions
- usable condition
- use conditions
- usual conditions
- working conditions
- conditions of acceptance
- condition of cargo
- conditions of a contract
- conditions of delivery
- conditions of employment
- conditions of financing
- condition of goods
- conditions of a guarantee
- conditions of a letter of credit
- conditions of life
- conditions of the market
- conditions of marketing
- condition of packages
- conditions of participation
- conditions of payment
- conditions of sale
- conditions of service
- conditions of subscription
- conditions of supply
- conditions of transport
- conditions of work
- as per conditions
- in accordance with conditions
- in damaged condition
- in good condition
- in serviceable condition
- in undamaged condition
- in working condition
- on condition
- out of condition
- under existing conditions
- under the given conditions
- under production conditions
- adhere to conditions
- alter conditions
- attach conditions
- bargain for better conditions
- break conditions
- change conditions
- conform to conditions
- create favourable conditions
- follow conditions
- fulfil conditions
- implement conditions
- impose conditions
- improve conditions
- include conditions
- incorporate conditions
- infringe conditions
- lay down conditions
- make conditions
- meet conditions
- modify conditions
- observe conditions
- revise conditions
- set forth conditions
- stipulate conditions
- superimpose conditions
- violate conditions
- yield to conditions2. vEnglish-russian dctionary of contemporary Economics > condition
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10 need
need [ni:d](a) (as basic requirement) avoir besoin de;∎ have you got everything you need? est-ce que tu as tout ce qu'il te faut?;∎ she needs rest elle a besoin de repos ou de se reposer;∎ I need more money/time j'ai besoin de plus d'argent/de temps;∎ you take the car, I won't be needing it this evening prends la voiture, je n'en aurai pas besoin ce soir;∎ he likes to feel needed il aime se sentir indispensable;∎ a lot of money is needed if we are to save the company il va falloir beaucoup d'argent pour empêcher l'entreprise de couler;∎ you only need to ask vous n'avez qu'à demander;∎ you don't need me to tell you that vous devez le savoir mieux que moi;∎ the carpet needs cleaning la moquette a besoin d'être nettoyée;∎ these facts need no (further) comment ces faits se passent de commentaire;∎ it needs a great deal of skill to do it properly il faut beaucoup d'habileté pour le faire correctement∎ I need a drink/a shower j'ai besoin de boire quelque chose/de prendre une douche;∎ what he needs is a good hiding ce qu'il lui faut, c'est une bonne correction;∎ this soup needs more salt cette soupe manque de sel;∎ it's just what I need c'est exactement ce qu'il me faut;∎ ironic that's all we need! il ne nous manquait plus que ça!;∎ the last thing we need is someone like him snooping about the place la dernière chose qu'il nous faut c'est bien que quelqu'un comme lui vienne fouiner par ici;∎ who needs money anyway? de toute façon, l'argent n'a aucune importance;∎ your hair needs combing vos cheveux ont besoin d'un coup de peigne;∎ I gave the car a much-needed wash j'ai lavé la voiture, elle en avait bien besoin;∎ liquid nitrogen needs careful handling or to be handled with care l'azote liquide demande à être manié avec précaution;∎ there are still a few points that need to be made il reste encore quelques questions à soulever∎ to need to do sth avoir besoin de ou être obligé de faire qch;∎ I need to be home by ten il faut que je sois rentré ou je dois être rentré pour dix heures;∎ you need to try harder tu vas devoir faire ou il va falloir que tu fasses un effort supplémentaire;∎ he didn't need to be told twice il ne se l'est pas fait dire deux fois;∎ I'll help you - you don't need to je vais t'aider - tu n'es pas obligéⓘ GRAM La forme modale de need est la même à toutes les personnes, et s'utilise sans do/does. ( he need only worry about himself; need she go?; it needn't matter.) you needn't come if you don't want to vous n'avez pas besoin de ou vous n'êtes pas obligé de venir si vous n'en avez pas envie;∎ you needn't wait il est inutile que vous attendiez, inutile (pour vous) d'attendre;∎ I needn't tell you how important it is je n'ai pas besoin de vous dire ou vous savez à quel point c'est important;∎ I needn't have bothered je me suis donné bien du mal pour rien, ce n'était pas la peine que je me donne autant de mal;∎ the accident need never have happened cet accident aurait pu être évité;∎ I need hardly tell you how grateful I am il n'est pas besoin de vous dire combien je vous suis reconnaissant;∎ no-one else need ever know ça reste entre nous;∎ need I say more? ai-je besoin d'en dire davantage ou plus?;∎ need that be the case? est-ce nécessairement ou forcément le cas?;∎ adults only need apply les adultes seuls peuvent postuler3 noun(a) (necessity) besoin m;∎ I have no need of your sympathy je n'ai que faire de votre sympathie;∎ I feel the need of some fresh air or to get some fresh air j'ai besoin d'air;∎ phone me if you feel the need for a chat appelle-moi si tu as besoin de parler;∎ there's no need to adopt that tone inutile d'employer ce ton;∎ there's no need to hurry rien ne presse, inutile de se presser;∎ there's no need to panic or for any panic inutile de paniquer;∎ I'll help with the dishes - no need, I've done them already je vais vous aider à faire la vaisselle - inutile, c'est terminé;∎ to be in need of sth, to have need of sth avoir besoin de qch;∎ I'm in need of help j'ai besoin d'aide ou qu'on m'aide;∎ Eleanor is in urgent need of cash Eleanor a un besoin urgent d'argent;∎ the ceiling is in need of repair le plafond a besoin d'être réparé;∎ should the need arise si cela s'avérait nécessaire, si le besoin s'en faisait sentir;∎ humorous your need is greater than mine vous en avez plus besoin que moi(b) (requirement) besoin m;∎ their needs can be easily satisfied leurs besoins sont faciles à satisfaire;∎ he saw to her every need il subvenait à ses moindres besoins;∎ that will meet my needs cela fera mon affaire;∎ £1,000 should be enough for our immediate needs 1000 livres devraient suffire pour répondre à nos besoins immédiats;∎ Marketing needs and wants besoins mpl et désirs mpl∎ to be in need être dans le besoin;∎ in my hour of need au moment où j'en ai eu besoin∎ proverb needs must when the devil drives nécessité fait loi;∎ familiar needs must il le faut□, c'est indispensable□ ;∎ if needs must, I'll go s'il le faut absolument ou si c'est indispensable, j'iraisi besoin est, le cas échéant►► Marketing needs analysis analyse f des besoins;Marketing needs assessment estimation f des besoins;Marketing need identification identification f des besoins;Marketing need level niveau m des besoins;Marketing need market marché m des besoins;Marketing need recognition reconnaissance f des besoins;Marketing need set ensemble m de besoins;Marketing needs study étude f des besoins;British Administration needs test examen m des conditions de vie (pour bénéficier d'une aide de l'État);Marketing needs and wants exploration exploration f des besoins et des désirs -
11 market
market ['mɑ:kɪt]1 noun∎ to go to (the) market aller au marché, aller faire son marché∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ home and foreign market marché m intérieur et extérieur;∎ the job market le marché de l'emploi;∎ the property market le marché immobilier;∎ to put sth on the market mettre qch en vente ou sur le marché;∎ they've just put their house on the market ils viennent de mettre leur maison en vente;∎ the most economical car on the market la voiture la plus économique du marché;∎ new products are always coming onto the market de nouveaux produits apparaissent constamment sur le marché;∎ a new electric car has been brought onto the market une nouvelle voiture électrique a été mise sur le marché;∎ to be on the open market être sur le marché libre;∎ to take sth off the market retirer qch du marché;∎ she's in the market for Persian rugs elle cherche à acheter des tapis persans, elle est acheteuse de tapis persans;∎ there's always a (ready) market for computer software il y a toujours une forte demande pour les logiciels;∎ he's unable to find a market for his products il ne trouve pas de débouchés pour ses produits;∎ we hope to conquer the Australian market nous espérons conquérir le marché australien;∎ this ad should appeal to the teenage market cette pub devrait séduire les jeunes;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to find a ready market trouver à vendre facilement;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondré∎ the market has risen 10 points l'indice est en hausse de 10 points;∎ to play the market jouer en bourse, spéculerAmerican (go shopping) faire le marché;∎ to go marketing aller faire ses courses►► market analysis analyse f de marché;market analyst analyste mf du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;Stock Exchange market capitalization capitalisation f boursière;market challenger challengeur m;market choice choix m sur le marché; (product preferred by market) choix m du marché;Stock Exchange market commentator chroniqueur m boursier;market competition concurrence f du marché;market conditions conditions fpl du marché;Stock Exchange market crisis choc m boursier;market day jour m de marché;market demand demande f du marché;market development développement m du marché;market economy économie f de marché ou libérale;market entry lancement m sur le marché;market expansion extension f de marché;market exploration prospection f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces les forces fpl du marché;market forecast prévisions fpl du marché, pronostic m du marché;market gap manque m sur le marché;British market garden jardin m maraîcher;British market gardener maraîcher(ère) m,f;British market gardening culture f maraîchère;market growth croissance f du marché;market indicator indicateur m de marché;market intelligence intelligence f marketing, information f commerciale;Stock Exchange market maker mainteneur m ou teneur m du marché, intermédiaire mf;market mechanism mécanisme m du marché;market minimum (base sales) ventes fpl de base;Stock Exchange market order ordre m au mieux;market orientation orientation f marché;market participant intervenant(e) m,f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market pioneer pionnier m;market player acteur m de marché;market positioning positionnement m sur le marché;market price Commerce prix m courant; Stock Exchange cours m de (la) Bourse;Stock Exchange market price list mercuriale f;market profile profil m du marché;market prospects perspectives fpl commerciales;Stock Exchange market quotation cotation f au cours du marché;market rate taux m du marché;market rate of discount taux m d'escompte hors banque;Stock Exchange market rating cours m en Bourse;market report étude f de marché, rapport m ou bilan m commercial;market research recherche f commerciale; étude f ou études fpl de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;∎ he works in market research il travaille dans le marketing;market research company société f d'études de marché;market researcher chargé(e) m,f d'étude de marché;British Market Research Society = société d'étude de marché britannique;market risk risque m du marché;market rollout élargissement m du marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market size (of product) part f de marché; (of market) taille f du marché; Stock Exchange taille f boursière;British market square place f du marché;market study étude f de marché;market survey enquête f de marché;market test marché-test m, test m de marché, test m de vente;market thrust percée f commerciale;market town bourg m;British market trader vendeur(euse) m,f qui fait les marchés;Stock Exchange market trend conjoncture f boursière;market value Commerce (of object, product) valeur f marchande; Stock Exchange (of share) valeur f boursière ou en bourse -
12 IMC
1) Компьютерная техника: intermodule communication2) Авиация: косвенные расходы на техническое обслуживание, сложные метеорологические условия (instrument meteorological conditions)3) Военный термин: Inter Mud Communication, Inter Mud Communications, The International Medical Corps, instructional materials center, integrated maintenance chart, integrated maintenance concept, international manpower ceiling, item management coding, item master card4) Техника: International Micrographic Congress, Internet mail connector, chief instrument man, incident management center, integrated microelectronic circuitry, integrated microwave circuit, integrated monolithic circuit, метеорологические условия для полётов по приборам5) Религия: Indian Muslim Council6) Страхование: International Maritime Committee (Antwerpen)7) Грубое выражение: Immense Mound Of Crap, Inbred Monkey Cunt8) Сокращение: Image Capture Unit, Image Motion Compensation, Instrument Meteorological Conditions / Control, Instrumented Multispectral Cue, Internal Management Control, International Mail Centre (Hong Kong, 2006), International Meteorological Committee, International Midshipman Course (UK), International Music Council, International Mechanical Code, Inter-Ministerial Committee9) Университет: Idea Mechanism Center10) Физиология: In My Care11) Вычислительная техника: Information Management Concept, Information, Management und Consulting (GmbH, Deutschland), Information Management and Communication (organization, UK, Liverpool Hope University)13) Космонавтика: Instituto Mexicano de Comunicaciones14) Банковское дело: международная валютная конференция (организуемая Американской банковской ассоциацией; International Monetary Conference)15) Фирменный знак: Information Manufacturing Corporation, Invention Machine Corporation, Irish Multiplex Cinemas, It's My Company16) Экология: International Maritime Committee17) Реклама: Комплексная маркетинговая коммуникация18) СМИ: Independent Media Center, Independent Media Centre, Independent Media Commission, Interactive Multimedia Culture19) Деловая лексика: Information Management And Collaboration, Instructional Media Center, Integrated Marketing Communication, Integrated Marketing Communications20) Инвестиции: International Monetary Conference21) Автоматика: integrated metrology center22) Химическое оружие: inert mine with collar23) Авиационная медицина: instrument meteorological conditions24) Маркетология: Интегрированные коммуникации маркетинга25) Электротехника: intermediate metal conduit26) Чат: Illusionary Minds Chat -
13 market
1. noun1) Markt, der; attrib. Markt[händler, -stand]go to market — auf den Markt gehen
3) (conditions for buying and selling, trade) Markt, derbe in the market for something — an etwas (Dat.) interessiert sein
come on to the market — [neue Produkte:] auf den Markt kommen
2. transitive verbput on the market — zum Verkauf anbieten [Haus]
* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) der Markt2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) der Absatzmarkt2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) verkaufen- academic.ru/45248/marketable">marketable- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *mar·ket[ˈmɑ:kɪt, AM ˈmɑ:r-]I. n\market day Markttag mat the \market auf dem Marktbuyer's \market Käufermarkt mseller's \market Verkäufermarkt mopen \market, \market overt offener Markthousing \market Wohnungsmarkt mjob \market Stellenmarkt mon the \market auf dem Marktactive \market STOCKEX lebhafte Börsethe black \market der Schwarzmarktto pay black \market prices Schwarzmarktpreise bezahlenthe capital \market der Kapitalmarktclosed \market geschlossener Marktthe coffee \market der Kaffeemarktthe Common M\market der Gemeinsame Marktfree \market economy freie Marktwirtschaftgrey \market grauer Marktheavy \market gedrückter Marktthe open \market der offene Marktover-the-counter \market Freiverkehr mthe single \market der Binnenmarktstock \market Börse fthin \market begrenzter [o umsatzschwacher] Marktthird \market AM ungeregelter Freiverkehr\market of the future Zukunftsmarkt mto put sth on the \market etw auf den Markt bringento put a house on the \market ein Haus zum Verkauf anbieten4. (customers)up \market exklusiver [o anspruchsvoller] Marktdown \market Massenmarkt mto go up-\market sich akk an einen exklusiven Kundenkreis wendento go down-\market sich akk dem Massenmarkt zuwenden\market price Marktpreis m\market segment Marktsegment nt\market value Marktwert mIII. vt* * *['mAːkɪt]1. n1) Markt mhe took his sheep to market — er brachte seine Schafe zum Markt
2) (= trade) Markt mto be in the market for sth — an etw (dat) interessiert sein
to put on the market — auf den Markt bringen; house zum Verkauf anbieten
3) (= demand) (Absatz)markt m; (= area) Absatzgebiet nt or -markt m4) (= stock market) Börse f2. vtvertreibenit's a nice idea, but we can't market it — das ist eine gute Idee, sie lässt sich nur nicht verkaufen or vermarkten
the reason it didn't sell was simply that it wasn't properly marketed — es fand wegen unzureichenden Marketings keinen Absatz
3. visich verkaufen, Absatz finden, gehen (inf)* * *A s1. Markt m (Handel):be on the market auf dem Markt oder im Handel sein, angeboten werden;come on(to) the market auf den Markt oder in den Handel kommen;a) → B 1,b) zum Verkauf anbieten;sale in the open market freihändiger Verkauf2. Markt m (Handelszweig):market for cattle Viehmarkt;real estate market Grundstücks-, Immobilienmarkt4. Geldmarkt m:boom the market die Kurse in die Höhe treiben;make a market (durch Kaufmanöver) die Nachfrage (nach Aktien) künstlich hervorrufen;play the market (an der Börse) spekulieren5. Markt m, Börse f, Handelsverkehr m, Wirtschaftslage f:active (dull) market lebhafter (lustloser) Markt6. a) Marktpreis m, -wert mb) Marktpreise pl:the market is low (rising);at the market zum Marktpreis; (Börse) zum Bestenspreis7. Markt(platz) m:in the market auf dem Markt;(covered) market Markthalle f8. (Wochen- etc) Markt m:bring one’s eggs ( oder hogs, goods) to a bad ( oder the wrong) market fig sich verkalkulieren oder umg verhauen9. Markt m (Absatzgebiet):a) den Markt beherrschen,b) (durch Kauf oder Verkauf) die Preise halten10. Absatz m, Verkauf m, Markt m:find no market keine Abnehmer finden;meet with a ready market schnellen Absatz findenthere is no market for these goods diese Ware lässt sich nicht absetzena) der Standort der Jobber,b) koll die Jobber plB v/t1. auf den Markt oder in den Handel bringen2. vertreibenC v/i1. Handel treiben, (ein)kaufen und verkaufen2. a) auf dem Markt handelnb) Märkte besuchenD adj1. Markt…:market basket Marktkorb m2. WIRTSCHa) Börsen…b) Kurs…3. WIRTSCH marktüblich (Zinssatz etc)* * *1. noun1) Markt, der; attrib. Markt[händler, -stand]3) (conditions for buying and selling, trade) Markt, derbe in the market for something — an etwas (Dat.) interessiert sein
come on to the market — [neue Produkte:] auf den Markt kommen
2. transitive verbput on the market — zum Verkauf anbieten [Haus]
* * *n.Absatzmarkt m.Markt ¨-e m.Warenmarkt m. v.vermarkten v. -
14 claim
1 noun(a) (demand) (for damages, compensation) demande f d'indemnisation; (as a right) revendication f, réclamation f;∎ to put in a claim for sth demander une indemnisation pour qch;∎ to make a legal claim for sth revendiquer qch;∎ they're putting in a claim for better working conditions ils demandent de meilleures conditions de travailclaims book livre m des réclamations; claims register cahier m des revendications syndicales∎ to make or put in a claim (for sth) demander une indemnité (pour qch)claims adjuster expert m en assurances; claim form formulaire m de demande d'indemnité∎ they have been making all sorts of claims about their new product ils ont paré leur nouveau produit de toutes sortes de qualités(a) (as a right) réclamer, revendiquer;∎ to claim damages (from sb) réclamer des dommages-intérêts (à qn);∎ workers are claiming the right to strike les ouvriers revendiquent le droit de (faire) grève∎ they claim that their product is the best on the market ils affirment que leur produit est le meilleur sur le marché(expenses, cost) se faire rembourser; (VAT) récupérer -
15 field trial
Mktga limited pilot test of a product under real conditions. A field trial is undertaken to test the physical or engineering properties of a product in order to identify and iron out any technical shortcomings prior to marketing. Customers may be involved in some trials, for example, in testing a new laundry detergent. Field trials should not be confused with test marketing, which is used to determine the likely market for, and likely consumer response to, a new product or service. -
16 global brand
Mktgthe brand name of a product that has worldwide recognition. A global brand has the advantage of economies of scale in terms of production, recognition, and packaging. While the product or brand itself remains the same, the marketing must take into account the local market conditions and the resulting marketing campaign must be tailored accordingly. Care must also be taken to ensure that there is nothing offensive in terms of the name or packaging in the various cultures and languages. A problem with global branding is that if problems are experienced in one country, there could be worldwide repercussions for the brand. -
17 promotions of affiliated sub-brands
продвижение дополнительных и вспомогательных брендов
В соглашении с маркетинг-партнером указывается, какой ведущий бренд должен ассоциироваться с символикой Игр в любой рекламной акции. Любые вспомогательные бренды могут использоваться в индивидуальном порядке в соответствии с условиями соглашения между маркетинг-партнером и ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
promotions of affiliated sub-brands
Marketing partner agreement states which lead brand must be associated with Games marks in any promotions. Any use of sub-brands will be on a case by case basis according to terms and conditions of the marketing partner agreement with the OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > promotions of affiliated sub-brands
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18 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
19 market
I 1. ['mɑːkɪt]1) (trading structure) mercato m.to put sth. on the market — lanciare qcs. sul mercato, mettere qcs. in commercio
to be in the market for sth. — essere alla ricerca di qcs. (per comprarla)
2) comm. (potential customers) mercato m.3) (place) mercato m.4) econ. Borsa f.2.to play the market — giocare in borsa, speculare
modificatore [conditions, trend, capitalization, economy, forces, research, day] di mercatoII ['mɑːkɪt]* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) mercato2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) mercato2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vendere- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *I 1. ['mɑːkɪt]1) (trading structure) mercato m.to put sth. on the market — lanciare qcs. sul mercato, mettere qcs. in commercio
to be in the market for sth. — essere alla ricerca di qcs. (per comprarla)
2) comm. (potential customers) mercato m.3) (place) mercato m.4) econ. Borsa f.2.to play the market — giocare in borsa, speculare
modificatore [conditions, trend, capitalization, economy, forces, research, day] di mercatoII ['mɑːkɪt] -
20 trading
1. n торговля; коммерция2. a занимающийся торговлей; торговыйtrading house — торговая фирма, торговый дом
trading post — фактория, торговый пост
3. a промышленныйtrading estate — промышленная зона, комплекс промышленных предприятий
4. a продажныйСинонимический ряд:1. business (noun) business; commerce; communion; dealing; dealings; exchange; interchange; marketing; trade2. bargaining (verb) bargaining; bartering; changing; commuting; exchanging; interchanging; substituting; swapping; switching; trafficking; trucking
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